From the Facebook group of the organizers:
Pinoykon is a convention that was made by artists, for artists. We will target the future generation of comicbook illustrators, storytellers and creatives alike. We will harness their full potential and inspire them to be better achievers in the worldwide market of illustration and design. We will be pushing toys as well because it inspires the next generation of artists. we will open up new doors for them, and make them aware of our artistic heritage. Cosplay has a very big fan base here in the country and we would like to introduce them to our own version of Filipino superheroes. We will give the new “Juan” his own Filipino superhero, we will make him believe that a Filipino child can dream, can make the whole world his own and fly further up in the sky. Because we believe that Filipinos are one of the most creative people in the world! And lastly, we want each and every Filipino child to have his own komiks to read and marvel the world of make-believe.